BBA Gyan

What is the System of Brands?

In this video you will learn about Line Extensions, Brand Extensions, Multibrands & Unique introductions.

Brands could be New or Existing & so could Product Categories.

Companies use combination of brands and categories while expanding Brand Architecture.

Have a question about system of brands? Ask us in the comments below.

What is Brand Architecture? What are the types of portfolio rules?

Hello students,

What is Brand Architecture? What are the types of portfolio rules?

Understand advertising concepts from this Video Series by Gayatri Thampi

Brand Touchpoints

Watch and Learn Brand Touch points meaning, definition, concept explanation and detailed understanding in 5 minutes video from the video series : Advertising 101

Gayatri Thampi explains the concept brand touch point in under 5 minutes in this video for BBA students.

22 Very Important Topics You Need To Know To Understand Entrepreneurship

Entrepreneurship is a process of starting a business. The person who owns and discovers the business idea is an Entrepreneur. Entrepreneur develops a business plan, acquires required resources and is fully responsible for the success or failure of the enterprise.

Below are 22 Very Important Topics You Need To Know To Understand Entrepreneurship Subject:

Entrepreneurship  (4)


  1. Introduction, importance and significance, Entrepreneurship Development – world perspective.
  2. Concept of entrepreneurship development, Evolution and growth – stages. Theories of entrepreneurships.
  3. Concept of Entrepreneur, Intrapreneur, Entrepreneurship and Manager. Difference between Entrepreneur and Intrapreneur, Entrepreneur and Entrepreneurship, Entrepreneur and Manager.
  4. Attributes and Characteristics of successful entrepreneur. Developing entrepreneurial culture. Qualities of a successful entrepreneur.
  5. Role of Entrepreneur in Indian Economy (Developing economy with reference to self-employment) development.
  6. Successful Entrepreneurs case studies : Dhirubhai Ambani, Aditya Birla – Background, growth as an entrepreneur. Case study on entrepreneurial development in India.

Entrepreneurship  (3)


  1. Business Planning Process, understanding business life cycle and product life cycle.
  2. Environmental Analysis, Search and Scanning – Strength and weakness
  3. Identifying problems and opportunities – Opportunities and Threats
  4. Defining Business Idea, Product, location and ownership
  5. Stages in starting the new venture
  6. Entrepreneurial Models – Franchises, BPO, KPO, venture capital funding.

Entrepreneurship  (2)


  1. Meaning of project, objectives and how to choose a project.
  2. Preparing a business plan, marketing plan, financial plan and organization plan
  3. Estimating and Financing funds requirement.
  4. Schemes offered by various commercial Banks and Financial Institutions
  5. Working capital, Meaning, need & significance. Determinants of working capital

Entrepreneurship  (1)

Role of Central and State Government in promoting Entrepreneurship

  1. Introduction to various incentives, subsidies & grants; Promotion of export oriented units; Fiscal and tax concessions
  2. Role of DIC (District Industries Centre) in the Entrepreneurship Development & ED Programmes; DIC-its functioning and objectives.
  3. Entrepreneurship Training and Development. Objectives-contents-methods-execution
  4. Problems and difficulties of Entrepreneurs-Marketing Finance, Human Resource- Future of entrepreneurship in India
  5. Women Entrepreneurs in India

Strategic Management: Important Topics For Exam Preparation

Strategic management means formulating and implementing the company’s major goals and assessing the internal and external environment of the organization. Strategic management involves developing policies and plans, allocating resources and achieving the objectives. One requires consistent feedback to improvise the strategies framed. There are various models and frameworks for making strategic decisions.

Here we present Strategic Management: Important Topics For Exam Preparation

1. Introduction to Strategic Management

a.   Define Strategy, Strategic Management Process

b.   Levels of Strategies- Corporate, Business and Operational level, Types of Strategies – Functional Strategies, H.R Strategy, Marketing strategy, Financial Strategy, Operational Strategy

c.   Benefits and Risks of Strategic Management

d.   Formulation of Strategy and Strategic Implementation

e.   Business Environment, Components of Environment, Environmental Scanning, Analysis of Strategies and Choice of Strategy


2. Business, Corporate and Global Strategies: Practices and Issues

a.   Introduction to Corporate Restructuring, Need for corporate restructuring and forms of corporate restructuring

b.   Evaluation of Strategic Alternatives, Types of Strategic Alternatives like Portfolio Analysis and its techniques, SWOT Analysis, Profit Impact of Market Strategy (PIMS)

c.   Strategic Change, Corporate Renewal, Internal and External causes of Organizational failures

d.   Culture of Organization, Management of Strategies and Cultures

e.   Strategies for Foreign Direct Investment and International Trade in India


3. New Emerging Strategies in Information Communication Technology (ICT)

a.    Concept of Outsourcing, Strategic Reasons of growing Outsourcing in India

b.    Meaning of Management Information system (MIS), Strategic MIS, Characteristics of  Strategic MIS System and Barriers to Successful Development of Strategic MIS System

c.    Business firms using Information Technology for creating Strategic Advantages –  Reengineering Business Processes, Virtual Company Strategies, knowledge creating Company

       d.    Emerging Strategies in Telecommunication Sector

4. Disaster Management: The Development Perspective, Concerns and Strategies

a.   Disaster Management Strategies in Global Context

b.   Strategic ways of managing disasters at the National, State, District levels

      in India

c.   Challenges of Disaster Management and Governance in India

d.   Economic Losses due to disasters- Issues and Strategies

e.   Strategies for preventing disasters and Preparedness Measures

f.    Strategies to cope with Disasters

5. Strategic Alliances, Corporate Strategy and Corporate Governance

a.   Meaning of Strategic Alliances, Types and Structure

b.   Problems in Indian Strategic Alliances

c.   Meaning of Corporate Strategy, Corporate Level Strategies – Mergers and Acquisitions, Takeovers, Joint Ventures, Diversification, Turnaround, Liquidation

d.   Relationship Between International Strategy and Corporate strategies

e.   Corporate Governance Principles and Practices in India

f.    Corporate Governance Practices around the World

6. Emerging Trends in Global Business Environment

a.   Strategies for growing green economies

b.   Strategies for Governing Public Private Participation of Business Sector in India

c.   Meaning of Corporate Social Responsibility (CSR), Strategies of linking CSR with Profit and  Sustainability for obtaining business benefits

d.   Strategies for Environmental Accounting and Auditing

strategic management

The Nitty-Gritty of a ‘Business Organisation’

You work hard so that you can have a beautiful house , car and all the luxuries in life. But what if you have a wonderful idea and an urge to do something big?? Start a business!!

You are your own boss –doing your own thing , setting your own priorities. But does anyone know that the very act of starting a business requires sheer grit and pulling yourself out of the rut? Continue reading

Unity at Team Work

    We are quite familiar with this word. And I am m very8_Teamwork sure many of us have been through it atleast once in our life. Right from children to adults everyone has done or been a part of team work. Playing teams, doing projects, assignments everything is included in team work. All our institutions be it schools, colleges, offices, companies and even our very own family works on team work efforts. We need the contribution from each member of the team. Continue reading

Cult Brands

Iconic brands can seldom be brands of a functional nature. They have to be either in look-good or feel-good category. Thus such brands appeal to aspirants or are the lifestyle-driven.  They appeal to people with a certain set of values or attitude. Brands do not achieve cult status by sales. For that, they have to become a part of our day to day life.  Unless and until people will not identify themselves with a brand, it cannot become a cult. For instance a large number of people eagerly wait for the launch of the Apple’s products all year long. This sort of fan following makes a brand cult. A cult brand is one whose appeal is global and works outside of cultural differences. Continue reading

The Other Side Of Business

An idea probably or an intricate dream,  a  source of inspiration or the need of the hour.  Millions of causes for what lead you towards the pathway of this exquisite field of human intelligence  where trust ,  loyalty , fortitude , valour and any other conspicuous virtue is put to a test  we pronounce it  “ BUSINESS” .

‘A  person ,  partnership,  or  corporation  engaged  in  commerce,  manufacturing, or a service; profit-seeking enterprise or concern.’

Simply put as “ Earning by learning”where learning about the market and the customers demand  .For long ages has the ideology of marketing and profit making existed in the human world .It has created many revolutionary turns, a paradigm shift in many cases, but has it profited us in every existing way or has it not?  . A trip to the dark side. Continue reading

How To File A Case In Consumer Court

We people are very well educated towards our consumer rights through Government Advertisements informative etc. but when we face some defect in product and try to use our one of the important right “RIGHT TO REDRESSES” . And when we try to file complaint the procedure of making complaint is so lengthy that we dosen’t go for it ! and there big companies achieves their control over mistakes.

consumer_rights_feb12 Continue reading