Vaibhav Bedi, 26 years old resident of new Delhi filled a case against the Hindustan Unileven Ltd. (HUL) in consumer court regarding cheating and mental harassment via companies product ‘AXE deo’.

In this case,

Hindustan Unilever Ltd is a reputed company in FMCG sector having wide variety of its product. Company also groom the deodorant industry with the help of its sub brand ‘AXE’. Company went for advertisement showing the craziness of girls towards the AXE deo and AXE deo applied man. And create a good will by saying that attraction of girls after applying the AXE deo is called ‘AXE effect’. With this company also introduce products like deo, after shaving lotion, shower gel etc. (more…)

It employed about 900 employees and the manufacturing process involved discharge of toxic chemical effluent and water. However, due to the pressure from the surrounding community the company had to shift its plant manufacturing activities to one of the MIDC areas in the outskirts of Mumbai. It may be given that most of employees were largely unqualified and in the range between their late thirties and early fifties. In spite of providing bus transport facilities from the various town areas of Mumbai to the new plant location in MIDC 30% of the employees sought severance. (more…)