What is the System of Brands?

In this video you will learn about Line Extensions, Brand Extensions, Multibrands & Unique introductions.

Brands could be New or Existing & so could Product Categories.

Companies use combination of brands and categories while expanding Brand Architecture.

Have a question about system of brands? Ask us in the comments below.

What is Brand Architecture? What are the types of portfolio rules?

Hello students,

What is Brand Architecture? What are the types of portfolio rules?

Understand advertising concepts from this Video Series by Gayatri Thampi

Brand Touchpoints

Watch and Learn Brand Touch points meaning, definition, concept explanation and detailed understanding in 5 minutes video from the video series : Advertising 101

Gayatri Thampi explains the concept brand touch point in under 5 minutes in this video for BBA students.

Difference between Product and Brand – Advertising 101 – Concept Video

Difference between Product and Brand – Advertising 101 – Concept Video

In this video, you will learn:

  • What is a product?
  • What makes a product a brand?
  • Differences between the two.

What is a brand? – Advertising 101 – Concept Video

What is a brand? – Advertising 101 – Concept Video

Gayatri Thampi in this short video takes us through “What is a brand?” as a part of her Advertising 101 – Concept Video Series


22 Very Important Topics You Need To Know To Understand Entrepreneurship

Entrepreneurship is a process of starting a business. The person who owns and discovers the business idea is an Entrepreneur. Entrepreneur develops a business plan, acquires required resources and is fully responsible for the success or failure of the enterprise.

Below are 22 Very Important Topics You Need To Know To Understand Entrepreneurship Subject:

Entrepreneurship  (4)


  1. Introduction, importance and significance, Entrepreneurship Development – world perspective.
  2. Concept of entrepreneurship development, Evolution and growth – stages. Theories of entrepreneurships.
  3. Concept of Entrepreneur, Intrapreneur, Entrepreneurship and Manager. Difference between Entrepreneur and Intrapreneur, Entrepreneur and Entrepreneurship, Entrepreneur and Manager.
  4. Attributes and Characteristics of successful entrepreneur. Developing entrepreneurial culture. Qualities of a successful entrepreneur.
  5. Role of Entrepreneur in Indian Economy (Developing economy with reference to self-employment) development.
  6. Successful Entrepreneurs case studies : Dhirubhai Ambani, Aditya Birla – Background, growth as an entrepreneur. Case study on entrepreneurial development in India.

Entrepreneurship  (3)


  1. Business Planning Process, understanding business life cycle and product life cycle.
  2. Environmental Analysis, Search and Scanning – Strength and weakness
  3. Identifying problems and opportunities – Opportunities and Threats
  4. Defining Business Idea, Product, location and ownership
  5. Stages in starting the new venture
  6. Entrepreneurial Models – Franchises, BPO, KPO, venture capital funding.

Entrepreneurship  (2)


  1. Meaning of project, objectives and how to choose a project.
  2. Preparing a business plan, marketing plan, financial plan and organization plan
  3. Estimating and Financing funds requirement.
  4. Schemes offered by various commercial Banks and Financial Institutions
  5. Working capital, Meaning, need & significance. Determinants of working capital

Entrepreneurship  (1)

Role of Central and State Government in promoting Entrepreneurship

  1. Introduction to various incentives, subsidies & grants; Promotion of export oriented units; Fiscal and tax concessions
  2. Role of DIC (District Industries Centre) in the Entrepreneurship Development & ED Programmes; DIC-its functioning and objectives.
  3. Entrepreneurship Training and Development. Objectives-contents-methods-execution
  4. Problems and difficulties of Entrepreneurs-Marketing Finance, Human Resource- Future of entrepreneurship in India
  5. Women Entrepreneurs in India

Strategic Management: Important Topics For Exam Preparation

Strategic management means formulating and implementing the company’s major goals and assessing the internal and external environment of the organization. Strategic management involves developing policies and plans, allocating resources and achieving the objectives. One requires consistent feedback to improvise the strategies framed. There are various models and frameworks for making strategic decisions.

Here we present Strategic Management: Important Topics For Exam Preparation

1. Introduction to Strategic Management

a.   Define Strategy, Strategic Management Process

b.   Levels of Strategies- Corporate, Business and Operational level, Types of Strategies – Functional Strategies, H.R Strategy, Marketing strategy, Financial Strategy, Operational Strategy

c.   Benefits and Risks of Strategic Management

d.   Formulation of Strategy and Strategic Implementation

e.   Business Environment, Components of Environment, Environmental Scanning, Analysis of Strategies and Choice of Strategy


2. Business, Corporate and Global Strategies: Practices and Issues

a.   Introduction to Corporate Restructuring, Need for corporate restructuring and forms of corporate restructuring

b.   Evaluation of Strategic Alternatives, Types of Strategic Alternatives like Portfolio Analysis and its techniques, SWOT Analysis, Profit Impact of Market Strategy (PIMS)

c.   Strategic Change, Corporate Renewal, Internal and External causes of Organizational failures

d.   Culture of Organization, Management of Strategies and Cultures

e.   Strategies for Foreign Direct Investment and International Trade in India


3. New Emerging Strategies in Information Communication Technology (ICT)

a.    Concept of Outsourcing, Strategic Reasons of growing Outsourcing in India

b.    Meaning of Management Information system (MIS), Strategic MIS, Characteristics of  Strategic MIS System and Barriers to Successful Development of Strategic MIS System

c.    Business firms using Information Technology for creating Strategic Advantages –  Reengineering Business Processes, Virtual Company Strategies, knowledge creating Company

       d.    Emerging Strategies in Telecommunication Sector

4. Disaster Management: The Development Perspective, Concerns and Strategies

a.   Disaster Management Strategies in Global Context

b.   Strategic ways of managing disasters at the National, State, District levels

      in India

c.   Challenges of Disaster Management and Governance in India

d.   Economic Losses due to disasters- Issues and Strategies

e.   Strategies for preventing disasters and Preparedness Measures

f.    Strategies to cope with Disasters

5. Strategic Alliances, Corporate Strategy and Corporate Governance

a.   Meaning of Strategic Alliances, Types and Structure

b.   Problems in Indian Strategic Alliances

c.   Meaning of Corporate Strategy, Corporate Level Strategies – Mergers and Acquisitions, Takeovers, Joint Ventures, Diversification, Turnaround, Liquidation

d.   Relationship Between International Strategy and Corporate strategies

e.   Corporate Governance Principles and Practices in India

f.    Corporate Governance Practices around the World

6. Emerging Trends in Global Business Environment

a.   Strategies for growing green economies

b.   Strategies for Governing Public Private Participation of Business Sector in India

c.   Meaning of Corporate Social Responsibility (CSR), Strategies of linking CSR with Profit and  Sustainability for obtaining business benefits

d.   Strategies for Environmental Accounting and Auditing

strategic management

CBSE Class 10 Exam Results 2015 Date

SSC results

Hello SSC students,

How are you doing?

Well, that’s a wrong question to ask when the title of the post is itself about the exam results.

Okay, so instead of wasting your time and making you more panic, let me get straight to the point:

As per media reports, Central Board of Secondary Education (CBSE) Class 10 results are going to be declared on 27th May 2015 at the official website: www.cbseresults.nic.in at 1pm.

Over 13 lakh students have appeared for CBSE Class X exams this year and all are expecting good results.

We are sharing with you below very important information regarding CBSE Class 10 Results:

CBSE Class 10 students who have obtained E1 or E2 grades in all 5 subjects will be eligible for improving their performance in any or all the 5 subjects. Such students are also eligible to reappear once for improvement of performance.

CGPA is Cumulative Grade Point Average Point. It is nothing but the average of the grade points achieved in all subjects excluding the additional 6th subject.

CGPA can be converted into percentage using the method:

Multiply overall CGPA by 9.5

i.e. 7.8* 9.5 = 74.1%

For subject-wise percentage, multiply grade points received in each subject with 9.5. Divide the sum by 5 i.e. 39/5 = 7.8. Overall CGPA is 7.8.

The grades of Class 9 and Class 10 are not combined. CGPA is calculated of class 10th only and it can be seen in the Grade Sheet or Certificate of Performance.

CBSE Class 10 exam was conducted in March 2015. 8,17,941 boys and 5,55,912 girls had appeared for the CBSE Class 10 exams in 2015.

CBSE Board was formed on 3 November 1952. Alongwith Class 10 and Class 12 exams, the board also conducts AIPMT and AIEEE entrance test every year annually. AIEEE entrance exam is for the admission of engineering and architecture courses in India and AIPMT entrance exam is for All India Pre-Medical test to get admission in major medical colleges in India.

If students are finding difficulties in downloading their results from the official website then they can also check www.cbse.nic.in

Please keep your roll numbers and date of birth ready to access your results as soon as they are declared according to regions on the official websites.

A Message From The Earth

These past few months have ushered in a lot of good news on the space front and ISRO is being hailed to be a national success. If there’s anything that united Indians after cricket then it was the triumph of launching MOM and wrapping it up in a petite little package of just Rs 450 crore. But there was another news that caught my eye admist the horde of space front victories. It was to do with a mission launched in 1977. Yes, ISRO does win this round but we need to appreciate the thought and efforts put in by NASA way back in the years when India did not even have a proper space program. NASA’s twin voyager probes, Voyager 1 and Voyager 2, that are the longest continuously operating spacecrafts in deep space today garnered a lot interest when news of Voyager 1 successfully left the solar system in August 2012.

Hurtling around in interstellar space, Voyager 1 is the farthest man-made object to explore space beyond the solar system. This mission has been providential to science and humankind alike. It has been credited with the discovery of 22 new satellites on Jupiter, Saturn, Uranus and Neptune, the discovery of rings on Jupiter and auroral zones on the former three planets. But these technological advancements and increased knowledge of space bodies is not why I am writing this article. It is to familiarize people with The Golden Record, a phonographic record attached to each probe. Carl Sagan was given the heavy responsibility of choosing a format and recording a message from the inhabitants of the Earth for the extra-terrestrials out there. And the end result was a spectacular amalgamation of images, music and greetings representing the mankind mélange of cultures, languages and beliefs. What made this record so beautiful was the idea at the core which aimed at targeting both the audiences, the one inhabiting Earth and the mysterious little green men. What started out as a simple introduction in 25 different languages turned out to be the one record that defined the human race.

‘The Sounds of Earth’ as it was titled consisted of some of the greatest music of the time, a photo gallery of our planet and its inhabitants and a sound recording of the natural and technological sounds on Earth. The seemingly inconsequential part of the Voyager project turned out to be the defining constituent of the mission. The fact that the spacecraft consisted of a message for an alien civilization broke out and people were mystified as to what exactly would someone select to represent an entire population of the largest intelligent animal species on Earth. So this proved to be an important landmark in the history of mankind. We not only started to believe that we were not alone in this giant cosmic space but we believed it enough to send a message in hopes that someday, just some day, an alien civilization will find the message and finally put all doubts to rest as to if there is life anywhere else in the universe. Humans have always tried to find ways to stay together, to find comfort in each other and this was just a step towards trying to solve one of the greatest mysteries of all times.

So think about it, in a time far away, the cold metallic craft reaches the outskirts of an alien city and those tiny green men stare agape at what it could be. And while it may all sound good, both the possibilities sound terrible. We might just be alone in this universe or maybe, just maybe there is someone out there. People with lives like us and with the same emotional interludes. So when you ask yourself as to whether our race has crossed the final frontier you can now answer easily. Yes, we have.



Chandana Rao

Idler, bibliophile, side-spectator, day dreamer and an engineering student trying to find something she is good at. An average girl with high hopes and even bigger ambitions. 

Amazing Ways To Give Effective Feedback

   The responsibility of a teacher and a manager is to nuture their students and employees to provide feedbacks in such a way that he or she shouldn’t leave in an insulted manner.
Here are 5 amazing ways to give an effective feedback.

1. Educative in nature –
Giving your students or employees explanation about their matter which could be correct or incorrect. The feedback should be done educational basis so that next time they don’t repeat their faults again.

2. Right time –
Feedback should be given at the right time so that the students or employees take the feedback in a positive way and they remember their mistakes and don’t repeat them again. But if the feedback is given too late they don’t remember their mistakes and they tend to repeat their mistakes again. So try and give the feedback at the right time.

3. Skill and Knowledge –
You should posses more of the skills and knowledge about the service and the products that employees or students will be giving to the people. Information given in the feedback to the people should be effective and knowledgeable so that they can remember that always.

4. Verbally,  non-verbally or in written form –
Feedback can be given in many ways verbally and non-verbally, but its good because your practising your verbal and non-verbal communication skills. Even body language and gestures are the sign of non-verbal communication. It can also be given in a written form so that you remember your improvements and achievements.

5. Be genuine when you praise  –
Students or employees are much more effected depending on your praises ‘ Good work ‘ or ‘ Nice Job ‘ are not enough for you to praise because they make these words meaningless so becarfull when you praise them.

    Apply these amazing ways in your feedback so that it helps you to improve your language, learn more skills, increase you knowledge and  ability to achieve more and get better.


Jovian Ribeiro, aiming to be a good content writer.  Student of First year bms stepped into Alkesh Dinesh Mody Institute, University