What is the System of Brands?

In this video you will learn about Line Extensions, Brand Extensions, Multibrands & Unique introductions. Brands could be New or Existing & so could Product Categories. Companies use combination of brands and categories while expanding Brand Architecture. Have a question about system of brands? Ask us in the comments below.

What is Brand Architecture? What are the types of portfolio rules?

Hello students, What is Brand Architecture? What are the types of portfolio rules? Understand advertising concepts from this Video Series by Gayatri Thampi

Brand Touchpoints

Watch and Learn Brand Touch points meaning, definition, concept explanation and detailed understanding in 5 minutes video from the video series : Advertising 101 Gayatri Thampi explains the concept brand touch point in under 5 minutes in this video for BBA students.

Difference between Product and Brand – Advertising 101 – Concept Video

Difference between Product and Brand – Advertising 101 – Concept Video In this video, you will learn: What is a product? What makes a product a brand? Differences between the two.

What is a brand? – Advertising 101 – Concept Video

What is a brand? - Advertising 101 - Concept Video Gayatri Thampi in this short video takes us through "What is a brand?" as a part of her Advertising 101 - Concept Video Series  

22 Very Important Topics You Need To Know To Understand Entrepreneurship

Entrepreneurship is a process of starting a business. The person who owns and discovers the business idea is an Entrepreneur. Entrepreneur develops a business plan, acquires required resources and is fully responsible for the success or failure of the enterprise. Below are 22 Very Important Topics You Need To Know To Understand Entrepreneurship Subject: ENTREPRENEURSHIP DEVELOPMENT [...]

Strategic Management: Important Topics For Exam Preparation

Strategic management means formulating and implementing the company's major goals and assessing the internal and external environment of the organization. Strategic management involves developing policies and plans, allocating resources and achieving the objectives. One requires consistent feedback to improvise the strategies framed. There are various models and frameworks for making strategic decisions. Here we present Strategic [...]

CBSE Class 10 Exam Results 2015 Date

Hello SSC students, How are you doing? Well, that’s a wrong question to ask when the title of the post is itself about the exam results. Okay, so instead of wasting your time and making you more panic, let me get straight to the point: As per media reports, Central Board of Secondary Education (CBSE) [...]

A Message From The Earth

These past few months have ushered in a lot of good news on the space front and ISRO is being hailed to be a national success. If there’s anything that united Indians after cricket then it was the triumph of launching MOM and wrapping it up in a petite little package of just Rs 450 [...]

Amazing Ways To Give Effective Feedback

   The responsibility of a teacher and a manager is to nuture their students and employees to provide feedbacks in such a way that he or she shouldn't leave in an insulted manner. Here are 5 amazing ways to give an effective feedback. 1. Educative in nature - Giving your students or employees explanation about [...]