What is a brand? – Advertising 101 – Concept Video

What is a brand? – Advertising 101 – Concept Video

Gayatri Thampi in this short video takes us through “What is a brand?” as a part of her Advertising 101 – Concept Video Series


How To File A Case In Consumer Court

We people are very well educated towards our consumer rights through Government Advertisements informative etc. but when we face some defect in product and try to use our one of the important right “RIGHT TO REDRESSES” . And when we try to file complaint the procedure of making complaint is so lengthy that we dosen’t go for it ! and there big companies achieves their control over mistakes.

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Business Law – Indian Consumer Protection Act, 1986


An Act to provide for better protection of the interests of consumers and for that purpose to make provision for the establishment of consumer councils and other authorities for the settlement of consumers’ disputes and for matters connected therewith. Continue reading

Foreign Direct Investment (FDI)

An investment made by a company or entity based in one country, into a company or entity based in another country. Foreign direct investments differ substantially from indirect investments such as portfolio flows, wherein overseas institutions invest in equities listed on a nation’s stock exchange. Entities making direct investments typically have a significant degree of influence and control over the company into which the investment is made. Open economies with skilled workforce and good growth prospects tend to attract larger amounts of foreign direct investment than closed, highly regulated economies. Continue reading

Portfolio Management.

A Portfolio Management refers to the science of analyzing the strengths, weaknesses, opportunities and threats for performing wide range of activities related to the one’s portfolio for maximizing the return at a given risk.

Portfolio management services (PMS) are the professional services provided by portfolio managers to help their clients in managing their portfolio efficiently and taking required decisions swiftly. Portfolio managers consider the risk preferences and personal investment goals of their clients and manage their mutual funds, stocks and bonds. Continue reading