Syllabus

Strategic Management: Important Topics For Exam Preparation

Strategic management means formulating and implementing the company’s major goals and assessing the internal and external environment of the organization. Strategic management involves developing policies and plans, allocating resources and achieving the objectives. One requires consistent feedback to improvise the strategies framed. There are various models and frameworks for making strategic decisions.

Here we present Strategic Management: Important Topics For Exam Preparation

1. Introduction to Strategic Management

a.   Define Strategy, Strategic Management Process

b.   Levels of Strategies- Corporate, Business and Operational level, Types of Strategies – Functional Strategies, H.R Strategy, Marketing strategy, Financial Strategy, Operational Strategy

c.   Benefits and Risks of Strategic Management

d.   Formulation of Strategy and Strategic Implementation

e.   Business Environment, Components of Environment, Environmental Scanning, Analysis of Strategies and Choice of Strategy

 

2. Business, Corporate and Global Strategies: Practices and Issues

a.   Introduction to Corporate Restructuring, Need for corporate restructuring and forms of corporate restructuring

b.   Evaluation of Strategic Alternatives, Types of Strategic Alternatives like Portfolio Analysis and its techniques, SWOT Analysis, Profit Impact of Market Strategy (PIMS)

c.   Strategic Change, Corporate Renewal, Internal and External causes of Organizational failures

d.   Culture of Organization, Management of Strategies and Cultures

e.   Strategies for Foreign Direct Investment and International Trade in India

 

3. New Emerging Strategies in Information Communication Technology (ICT)

a.    Concept of Outsourcing, Strategic Reasons of growing Outsourcing in India

b.    Meaning of Management Information system (MIS), Strategic MIS, Characteristics of  Strategic MIS System and Barriers to Successful Development of Strategic MIS System

c.    Business firms using Information Technology for creating Strategic Advantages –  Reengineering Business Processes, Virtual Company Strategies, knowledge creating Company

       d.    Emerging Strategies in Telecommunication Sector

4. Disaster Management: The Development Perspective, Concerns and Strategies

a.   Disaster Management Strategies in Global Context

b.   Strategic ways of managing disasters at the National, State, District levels

      in India

c.   Challenges of Disaster Management and Governance in India

d.   Economic Losses due to disasters- Issues and Strategies

e.   Strategies for preventing disasters and Preparedness Measures

f.    Strategies to cope with Disasters

5. Strategic Alliances, Corporate Strategy and Corporate Governance

a.   Meaning of Strategic Alliances, Types and Structure

b.   Problems in Indian Strategic Alliances

c.   Meaning of Corporate Strategy, Corporate Level Strategies – Mergers and Acquisitions, Takeovers, Joint Ventures, Diversification, Turnaround, Liquidation

d.   Relationship Between International Strategy and Corporate strategies

e.   Corporate Governance Principles and Practices in India

f.    Corporate Governance Practices around the World

6. Emerging Trends in Global Business Environment

a.   Strategies for growing green economies

b.   Strategies for Governing Public Private Participation of Business Sector in India

c.   Meaning of Corporate Social Responsibility (CSR), Strategies of linking CSR with Profit and  Sustainability for obtaining business benefits

d.   Strategies for Environmental Accounting and Auditing

strategic management