In this video you will learn about Line Extensions, Brand Extensions, Multibrands & Unique introductions. Brands could be New or Existing & so could Product Categories. Companies use combination of brands and categories while expanding Brand Architecture. Have a question about system of brands? Ask us in the comments below.
Watch and Learn Brand Touch points meaning, definition, concept explanation and detailed understanding in 5 minutes video from the video series : Advertising 101 Gayatri Thampi explains the concept brand touch point in under 5 minutes in this video for BBA students.
What is a brand? – Advertising 101 – Concept Video Gayatri Thampi in this short video takes us through “What is a brand?” as a part of her Advertising 101 – Concept Video Series