branding

What is the System of Brands?

In this video you will learn about Line Extensions, Brand Extensions, Multibrands & Unique introductions.

Brands could be New or Existing & so could Product Categories.

Companies use combination of brands and categories while expanding Brand Architecture.

Have a question about system of brands? Ask us in the comments below.

Brand Touchpoints

Watch and Learn Brand Touch points meaning, definition, concept explanation and detailed understanding in 5 minutes video from the video series : Advertising 101

Gayatri Thampi explains the concept brand touch point in under 5 minutes in this video for BBA students.

What is a brand? – Advertising 101 – Concept Video

What is a brand? – Advertising 101 – Concept Video

Gayatri Thampi in this short video takes us through “What is a brand?” as a part of her Advertising 101 – Concept Video Series