In this video you will learn about Line Extensions, Brand Extensions, Multibrands & Unique introductions. Brands could be New or Existing & so could Product Categories. Companies use combination of brands and categories while expanding Brand Architecture. Have a question about system of brands? Ask us in the comments below.
Watch and Learn Brand Touch points meaning, definition, concept explanation and detailed understanding in 5 minutes video from the video series : Advertising 101 Gayatri Thampi explains the concept brand touch point in under 5 minutes in this video for BBA students.