Business

Advertising Phenomenon, A Brief Review

Advertising Phenomenon

The field of advertising has always been surrounded by controversies. The debate of ethical advertisement was, and is, open ended. There will always be some portion of a society who will label an advertisement as bold and outspoken, whereas some consider them unnecessary and lewd.

This debate can be extended to the topic in question here, “Advertising creates a trend or reflects it”. This, too can be considered an open ended debate. There are some aspects of an advertisement that highlight the current market scenario, the dynamic consumer behaviour. The consumer needs and wants depend on a number of external as well as internal factors, which are all inter-related i.e. a change in one factor will show its effects on another factor. Advertisers keep this in mind and come up with innovative adverts from time to time to reflect the overall market.

However who is to say that what is depicted in an advertisement is a reality and not just a fragment of it, exaggerated to increase sales? The main objective of a promotion program is profit maximization. This motivation drives a company towards ‘creating a need’ rather than ‘satisfying a need.’ They capitalize on the psychological mindset of the customers.

Maslow’s hierarchy of needs explains that every individual has social needs, self-esteem as well as self-actualization needs. These needs, force a man to adjust his purchase behavior according to the market nature. In order to gain or hold respect or a position, they require material possessions to fit in the society. This urge or need, displayed by a number of market segments is exploited by the advertisers by creating a need, inducing a mass consumption trend.

In my opinion, a majority of advertisers try to create a trend through their promotional programs. However, to an extent, this plays a vital role in improving the customer’s quality of life. Firms advertise products that are of superior quality rather than inferior or mundane products. These products have a direct impact on improving the standard of living of an average customer.

From a broader perspective, higher number of purchases by the customers, lead to higher national economy. The increased GDP is used by the country for its development in various stratas. Thus it can be said that advertising, creating a trend, is a necessary evil.

PUBLISHED BY:
Tejas Mane, an amateur content writer. A final year BMS student. Reigning Student of the Year of Bhavans College. Jack of all trades, master of none. 

Corporate Scenario Of Micro Small Medium Enterprises

a9135edc-c918-4517-9e7b-c4e4e5ff4648World-wide, Micro Small Medium Enterprises (MSMEs) have been accepted as the engine of economic growth and for promoting equitable development. Now, with the Narendra Modi – led NDA government at the center, expectations are naturally running high. It is the time to fulfill the same.

MSME sector occupies an important position in the country’s industrial economy and contribute to industrial production, exports, creation of employment opportunities etc. This is a sector that has emerged as a highly vibrant and dynamic sector of the Indian economy over last few decades. It play crucial role in providing large employment opportunities at comparatively lower capital cost than large industries and at the same time also help in industrialization of rural and backward areas. This result in reducing regional imbalances assuring more equitable distribution of national income and wealth thereby contributing enormously to the socio -economic development of the country. Continue reading

Etymology Of “Business”

There was a helter -skelter situation in my mind when i read that there was hotel business started by 22 year old in mumbai for vegetarians.A 22 year old doing business it was such an astonished moment for me at that time.For a hotel business what did he required, a perfect ambiance,a good gourmet,some really perfect chefs was that all he needed? Continue reading

The Nitty-Gritty of a ‘Business Organisation’

You work hard so that you can have a beautiful house , car and all the luxuries in life. But what if you have a wonderful idea and an urge to do something big?? Start a business!!

You are your own boss –doing your own thing , setting your own priorities. But does anyone know that the very act of starting a business requires sheer grit and pulling yourself out of the rut? Continue reading

Unity at Team Work

    We are quite familiar with this word. And I am m very8_Teamwork sure many of us have been through it atleast once in our life. Right from children to adults everyone has done or been a part of team work. Playing teams, doing projects, assignments everything is included in team work. All our institutions be it schools, colleges, offices, companies and even our very own family works on team work efforts. We need the contribution from each member of the team. Continue reading

Business Management

Every business organization aims at earning maximum profit and setting up a sound reputation in the corporate world. A business entity always wants that its organization runs smoothly and successfully. The only way to achieve this goal and be successful is through proper “Business Management”. Continue reading

Business Unity

 God created the universe. The universe includes all the living organisms. We human beings are his best creation. A human being or a human body is the most adorable and unique example of efficient functioning. Each cell,each tissue,each organ plays a vital role.The synchronization existing in our body runs our life.


       Business is also somewhat similar to the human body. Each component of the business is like each organ of our body. None of the components can be avoided. Each of it has its own importance. In business, management plays the role of the heart and unity takes up the actions of the nervous system. So, one can easily make out how important management and unity is in the functioning of a business. Business, management and unity are connected with an invisible but unbreakable bond. Continue reading

Cult Brands

Iconic brands can seldom be brands of a functional nature. They have to be either in look-good or feel-good category. Thus such brands appeal to aspirants or are the lifestyle-driven.  They appeal to people with a certain set of values or attitude. Brands do not achieve cult status by sales. For that, they have to become a part of our day to day life.  Unless and until people will not identify themselves with a brand, it cannot become a cult. For instance a large number of people eagerly wait for the launch of the Apple’s products all year long. This sort of fan following makes a brand cult. A cult brand is one whose appeal is global and works outside of cultural differences. Continue reading

The Other Side Of Business

An idea probably or an intricate dream,  a  source of inspiration or the need of the hour.  Millions of causes for what lead you towards the pathway of this exquisite field of human intelligence  where trust ,  loyalty , fortitude , valour and any other conspicuous virtue is put to a test  we pronounce it  “ BUSINESS” .

‘A  person ,  partnership,  or  corporation  engaged  in  commerce,  manufacturing, or a service; profit-seeking enterprise or concern.’

Simply put as “ Earning by learning”where learning about the market and the customers demand  .For long ages has the ideology of marketing and profit making existed in the human world .It has created many revolutionary turns, a paradigm shift in many cases, but has it profited us in every existing way or has it not?  . A trip to the dark side. Continue reading

9 Management Lessons By Dhirubhai Ambani

Dhirubhai Ambani was an Indian business magnate and entrepreneur who founded Reliance Industries, petrochemicals, a communications, power, and textiles conglomerate and the only privately owned Indian company in the Fortune 500.

dhirubhaiambani_1386316596Ambani took his company public in 1984. Dhirubhai has been one among the select Forbes billionaires and has also figured in the Sunday Times list of top 50 businessmen in Asia. His life has often been referred to as a true “rags to riches” story.

Dhirubhai started off as a small time worker with Arab merchants in the 1950s and moved to Mumbai in 1958 to start his own business in spices. After making modest profits, he moved into textiles and opened his mill near Ahmedabad. Dhirubhai founded Reliance Industries in 1958 and today the company, with over 85,000 employees, provides almost 5% of the Central Government’s total tax revenue. Continue reading