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What is the System of Brands?

In this video you will learn about Line Extensions, Brand Extensions, Multibrands & Unique introductions.

Brands could be New or Existing & so could Product Categories.

Companies use combination of brands and categories while expanding Brand Architecture.

Have a question about system of brands? Ask us in the comments below.

What is Brand Architecture? What are the types of portfolio rules?

Hello students,

What is Brand Architecture? What are the types of portfolio rules?

Understand advertising concepts from this Video Series by Gayatri Thampi

Brand Touchpoints

Watch and Learn Brand Touch points meaning, definition, concept explanation and detailed understanding in 5 minutes video from the video series : Advertising 101

Gayatri Thampi explains the concept brand touch point in under 5 minutes in this video for BBA students.

Difference between Product and Brand – Advertising 101 – Concept Video

Difference between Product and Brand – Advertising 101 – Concept Video

In this video, you will learn:

  • What is a product?
  • What makes a product a brand?
  • Differences between the two.

What is a brand? – Advertising 101 – Concept Video

What is a brand? – Advertising 101 – Concept Video

Gayatri Thampi in this short video takes us through “What is a brand?” as a part of her Advertising 101 – Concept Video Series


What is BBA – Bachelor of Business Administration ?

Bachelor of Business Administration (BBA or B.B.A.) is a bachelor’s degree education in business and business organization.

In most colleges and universities, the degree is presented upon a student in one or more areas of business specializations. The BBA program normally incorporates general business courses and advanced courses for specific focus of specialization.

The degree intends to give a wide learning of the useful functions of an organization, and their interconnection, while  taking into account specialization in a specific function. BBA programs in this way expose students to a  variety of “core business subjects” and allows them to spend significant time in a particular subject area. Continue reading